Ad of the Day – August 31 (India)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: JWT
  • Location: Gurgaon, India
  • Client: Bharti Airtel (telecom)
  • Name: “Endless Goodbye”
  • Why I like it: Call me a romantic, but I think this resonates with anyone who was ever in a long distance relationship and had to go through these “hello-goodbyes”. Beyond that though (and it’s important to go beyond), the execution is very well done, it’s visually interesting and keeps your attention even when you know the trick. And finally, (and very importantly!) I think this links very well to the brand/product – it’s a real human insight that is credibly linked to what this brand has to offer. Man, I wish I had a mobile phone when I was back in college! Well done by the folks at JWT India.
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Ad of the Day – August 30 (Mexico)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Ogilvy Mexico
  • Location: Mexico City, Mexico
  • Client: AMIS (Mexican Insurance Association)
  • Name: “Office”
  • Why I like it: When you tell an ad in less than 30 seconds (this one is 25), it’s a neat exercise in distilling everything down to a simple message, told in a memorable manner. I must stress than in many ways this is harder to do than a beautiful mini-film lasting 90 seconds. You just have time for the message, and nothing else, and you have to tell it in a way that sticks. I think they nailed it here. This one is a Cannes Gold Lion winner.

Ad of the Day – August 29 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: DDB
  • Location: London, UK
  • Client: VW Cabriolet
  • Name: “Roof”
  • Why I like it: This is an interesting one: I personally love it because the appeal to nostalgia, well executed, is very powerful. And this one is very well executed! From the music, to the grainy footage, to the sense of happy, unbridled childhood joy and freedom – this is all stuff that resonates strongly with people. It’s almost as if it were playing memories (that you probably never had, but it feels as if you did). Now the big IF here…is that I think to feel this type of nostalgia, you have to be at least a little bit “old”. I’d say my age (39) or probably a bit older. Yet, I would have guessed the target audience for this car to be in the 20s. So I’m left a little puzzled. Guess we’ll have to wait and see how sales go. But as an ad, I definitely felt this was worth sharing as an “Ad of the Day”.

Crappy…good…or sublime advertising? How to tell the difference with 6 simple questions!

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It's as easy as this.

How do you know when an ad is good? Are there different levels of “goodness”?

Some would say that you can never totally know in such a subjective field. Others would say that it’s all related to how much the ad helps to sell. Yet others would measure it through quantitative testing that statistically measures the projected awareness and recall of an ad. Yadda, yadda, yadda.

This is a complicated issue, right? Well, it doesn’t have to be if you ask yourself 6 simple questions! Continue reading

Ad of the Day – August 25 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Mother
  • Location: London, UK
  • Client: Stella Artois Cidre (Cider, but in French!)
  • Name: “C’est Cidre. Not Cider”
  • Why I like it: Man, this is everything I love about advertising. This ad is intelligently written, has a quirky and understated sense of humor, it’s retro look is flawlessly executed, the product name and benefit is seamlessly woven into the story, and I can imagine tons of amazing campaign extensions in every medium. Just a gem of an ad. It’s the second ad from Mother (London) this week, but this was just too good pass up. Fan-friggin-tastic. Merci, monsieur le president!

Ad of the Day – August 24 (Auckland)

Every morning I go to adsoftheworld.com and elsewhere, and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days you will love it, and others you may not. But it’s the Ad of the Day!

  • Agency: DDB Group
  • Location: Auckland, New Zealand
  • Client: VW
  • Name: “Milk run”
  • Why I like it: What a human, feel this ad has. It’s cinematic, it’s warm, it tells a simple yet compelling story, it seamlessly integrates the car into the story (and not one, but many of the models!). But on top of this, it feels so real, so human, so authentic, so everyday, that it just draws everything, including VW, into my heart. An example of when words are just not even necessary. Well done! (One of many VW winners at this year’s Cannes awards, in this case a bronze Lion).

If advertising jingles work so damn well, how come we never hear them anymore?

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I'd like to teach...(you know the rest)

Back in my early teens I lived in Montevideo, Uruguay. I was a puny pre-pubescent kid that was years away from needing to shave…but I nevertheless knew about a Razor/Shaving Machine store downtown, called “La Casa de la Afeitadora”. I even knew its exact street address: Yi 1436. Why would I know this? And why the hell did I remember it 27 years later, when I can barely remember the address of my current home? Continue reading

Ad of the Day – August 23 (Argentina)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: BBDO Argentina
  • Location: Buenos Aires, Argentina
  • Client: H2oh! soft drink (a Pepsi brand)
  • Name: “Braids”
  • Why I like it: It’s funny! A slow build, a real-life tic, a potentially tense situation, just the right pauses. Really well done, and the Cannes jurors were in agreement – it was awarded a Gold Lion in the Film category.

Ad of the Day – August 22 (UK)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Mother
  • Location: London, UK
  • Client: IKEA
  • Name: “Playfight”
  • Why I like it: I love how this ad is a mixture of a) everything seemingly spontaneous: the expressions on the face, the new objects to throw, the fun, the sensuality, the playfulness…and b) everything properly planned out, such as the careful showcasing of all the IKEA furnishings and products throughout the ad. It left me with a good feeling, and (after the previous IKEA Ad of the Day), with a growing admiration for IKEA.

Ad of the Day – August 18 (Atlanta, GA)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: The Creative Circus
  • Location: Atlanta, Georgia (*this one is from the US but it’s too cool not to share. Plus, it’s my blog so I can change the rules!)
  • Client: Themselves
  • Name: “Dear John Hamm”
  • Why I like it: You just have to watch it. It’s not an Ad, per se, but it’s advertising related. You all love Mad Men (and if you don’t shame on you!). So did 3 students at this advertising school, who embarked upon a project to convince Don Draper to come speak at their graduation. The ingenuity, perseverance, and multimedia approach that they’ve used is pretty much guaranteeing them a job after graduation, whether Don shows up or not! 99% of the people would have this idea and then leave it. These guys went out and did it, and that makes all the difference.