Ad of the Day – August 12 (Brazil)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Casa Darwin
  • Location: Sao Paulo, Brazil
  • Client: Galeria Melissa (a shopping mall)
  • Name: “Melissa Power of Love” line
  • Why I like it: See, this is when advertising transcends its medium, and becomes something greater. The execution is brilliant, it took 25 designers 5 months to do the full stop-motion, using 350 thousand post-its to raise awareness for a new line being launched by this mall. But here is where it gets good: There was a spontaneous action by the consumers, who started writing their OWN dedications of love on the notes! Over 30 thousand spontaneous gifts of love were written down on the wall. What a great association for the brand to acquire, and now the potential to keep this going (videos, social media initiatives, etc. is limitless). Brilliant.
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