Ad of the Day – August 22 (UK)

Every morning I go to and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Mother
  • Location: London, UK
  • Client: IKEA
  • Name: “Playfight”
  • Why I like it: I love how this ad is a mixture of a) everything seemingly spontaneous: the expressions on the face, the new objects to throw, the fun, the sensuality, the playfulness…and b) everything properly planned out, such as the careful showcasing of all the IKEA furnishings and products throughout the ad. It left me with a good feeling, and (after the previous IKEA Ad of the Day), with a growing admiration for IKEA.

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