Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!
- Agency: Ogilvy Mexico
- Location: Mexico City, Mexico
- Client: AMIS (Mexican Insurance Association)
- Name: “Office”
- Why I like it: When you tell an ad in less than 30 seconds (this one is 25), it’s a neat exercise in distilling everything down to a simple message, told in a memorable manner. I must stress than in many ways this is harder to do than a beautiful mini-film lasting 90 seconds. You just have time for the message, and nothing else, and you have to tell it in a way that sticks. I think they nailed it here. This one is a Cannes Gold Lion winner.