Ad of the Day – August 31 (India)

Every morning I go to adsoftheworld.com and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: JWT
  • Location: Gurgaon, India
  • Client: Bharti Airtel (telecom)
  • Name: “Endless Goodbye”
  • Why I like it: Call me a romantic, but I think this resonates with anyone who was ever in a long distance relationship and had to go through these “hello-goodbyes”. Beyond that though (and it’s important to go beyond), the execution is very well done, it’s visually interesting and keeps your attention even when you know the trick. And finally, (and very importantly!) I think this links very well to the brand/product – it’s a real human insight that is credibly linked to what this brand has to offer. Man, I wish I had a mobile phone when I was back in college! Well done by the folks at JWT India.

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