Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: BBH
- Location: London, UK
- Client: Audi A6 Avant
- Name: “Hummingbird”
- Why I like it: Wow. Very nice. Normally I tend to dislike (or just be very indifferent to) car advertising. It’s tough to break the the mold, but I think they’ve done it for this Audi ad. The key here is fabulous execution not to show off, but rather in the service of communicating an appealing and credible product benefit. Love the concept of the mechanic hummingbird…because when you see it interact with the mechanic flying “truck bugs” and then zip nimbly away, you suddenly get the benefit with great clarity…even though you haven’t even seen a car yet! Moreover the great soundtrack injects an element of unbridled joy and freedom into the driving experience (the track it reminded me a lot of the track in this great Honda ad by W+K). All in all, it’s attention-getting, it’s persuasive, it’s sufficiently linked to the product, and it made me feel good. A great effort from the guys at BBH, who have been cranking out some really great work of late (check out their British Airways ad if you haven’t already!). Hats off, this is the Ad of the Day!