Ad of the Day – September 1 (UK)

Every morning I go to and other sites and look at 10 random ads (in any medium) from around the non-US world*. Then I post for you my Ad of the Day. Some days it will be awesome, some days it will be pretty weak. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Publicis
  • Location: London, UK
  • Client: Renault Megane
  • Name: “The Megane Experiment”
  • Why I like it: I love the imagination involved, the humor, the willingness to leap into the abyss embrace potential disaster, and then leveraging the results and making something of it. Very much in the Sasha Baron Cohen vein. This is not an ad, per se, but rather a 3 minute clip with an overview of an integrated campaign (documentary/experiential/press/PR, etc.) run by Renault. It’s really very funny to watch, and won a Silver Lion at Cannes this year. Well done Publicis, and well done Renault for having the balls to go through with it!

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