Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: W Atjust
- Location: Paris, France
- Client: RFF (French railway network)
- Name: “Tilt Shift”
- Why I like it: The visuals on this ad caught my eye: it’s seemingly a detailed miniature, but it has a very lifelike feel to it. Then I read this post by the excellent Rob Schwartz and learned that with this “tilt shift” filming technique, it’s actually real life being made to look like a miniature! Very cool, and an example of how sometimes excellent execution alone is enough to get you over the hump (because the rest of the ad didn’t really make an impact with me). If you’re interested in how this was made, here is the making of video. Well done, that’s the second ad from Paris in the last 3 days!