Ad of the Day – September 22 (Palermo, Italy)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Not an ad, but rather a promotional video for Tasca d’Almerita, an Italian winery.

Today’s pick:

  • Agency: Mosaicoon
  • Location: Palermo, Italy
  • Client: Tasca d’Almerita
  • Name: “A Glass of Sicily”
  • Why I like it: I’m intrigued by communications pieces that successfully “mix” the senses: making you experience taste with your eyes, smell with your hearing, etc. It’s hard to do. In this video, I think it’s extremely well done…sight and sound coming together to make you somehow taste the richness of Sicily and it’s wine. Very interesting, and very effective – why isn’t every wine/travel ad like this? Great job from the folks at this small “viral media company”!

Via @adrants

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