Ad of the Day – September 27 (Stockholm)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

This is a promotional web video for a language center…this is one of 7, the others feature Paris, Vancouver, London, Beijing, Los Angeles and Sydney. Check them out by clicking here.

Today’s pick:

  • Director: Albin Holmqvist,  Production house: Camp David
  • Location: Stockholm, Sweden
  • Client: EF International Language Center
  • Name: “Barcelona”
  • Why I like it: “I like these a lot! It’s almost like I’m there, and I’m 23 years old:) There are a lot of layers at play here: the insight of “live the language” is appealing, fresh and aspirational for a language center. The mini-movies are nicely shot and offer a very romantic and young “slice of life” that makes you just want to get on a plane. The interspersed words add a touch of the didactic, keep the pace going, and give you a true a sense of how living the language makes it easy to learn the language…almost without trying. And to top it all off…let’s talk for a second about the typography! What a delight! It would have worked almost as well if it were all in Helvetica…but the difference between that and this is where you find greatness. I don’t know enough about typography to speak about it, but I do know how to appreciate it…and this vibrant touch is helps take it to another level. Do check out the other examples, each of them offers something new. This reminded me of the “A Glass of Sicily” video in the way it made me feel, hear, see, smell and touch, all through my computer screen. A big GRACIAS to Albin Holmqvist and the folks at Camp David!
via Sophie Janssens – check out her excellent blog by clicking here.

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