Ad of the Day – September 29 (Paris)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

[Update Dec 3: two more ads in the same campaign, below]

 

Today’s pick:

  • Agency: Euro RSCG 360
  • Location: Paris, France
  • Client: Athena (the leading French men’s underwear brand)
  • Name: “Team”
  • Why I like it: This is one of two print ads and a viral video that were done to promote Athena’s partnership with the French Athletics team. Featuring real athletes, the print work gives a dynamic, unusual take on athletic events while featuring the underwear in a memorable manner. It comes across as funny, young, athletic, and somewhat hip. What really closed the deal for me was the viral video that you can view here. I’ll just say there’s lots of humor, and tons pixelated nudity. Not a bad combo. For injecting a boring category with an interesting twist and  cool graphical identity, the folks from Euro RSCG Paris earn my “Ad of the Day”!
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