Ad of the Day – Oct 14 (London)

Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Grey London
  • Location: London, UK
  • Client: Sony
  • Name: “Two Worlds”
  • Why I like it: This ad is highly visual, with big-time special effects and a version in 3D (for 3D flat screen tvs). It looks really cool, and the acting of the guy/girl is compelling. But interestingly, what really gripped me from the very start was the words, and the narrator. I admit I didn’t totally get it, but this ad had all of my attention right away, and didn’t let go until the end. (This would have been a perfect example to feature in my post about copywriting and the power of words! I learned that this is an original poem by Leonard Cohen, and it is narrated by him as well.) It all could have veered into self-indulgence, but the fact that it’s for Sony 3D ties it all into a credible and compelling package, punctuated by the tagline “Don’t just watch. Feel”. This should be a mantra for all advertising! A really nice way to close the week, thanks to our friends at Grey London.
via @copyranter

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