Every morning I scour the web and look at 10 random ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
Big hesitation here because I’m not sure if this is for real or not…but I’m going to go out on a limb and call it out because I think, if real, it’s a pretty awesome digital tactic. [update Nov 27 – it was real! I’m posting the video case and a proper updated visual below ]
- Agency: AGE Isobar
- Location: Sao Paulo, Brazil
- Client: Olla (a condom manufacturer)
- Name: “Surprise son”
- Why I like it: The image above is hard to make out, so here’s how it supposedly goes. A guy gets a very surprising friend request on Facebook…from a son that he didn’t know he had! On the invite is a picture of a baby with his same name (but with “jr” at the end), and the message “avoid surprises such as these. Always use Olla condoms”. The link leads to the Olla website. Gasp! Brilliant! Scary, crazy, logical, memorable, buzz-worthy…and every-so-persuasive! Assuming this is for real, this one is a real winner – congrats to the very skilled folks at AGE Isobar!