Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: Clemenger BBDO
- Location: Wellington, New Zealand
- Client: NZ Transport Agency
- Name: “Legend”
- Why I like it: I give it high scores for tackling a difficult challenge with the right, subtle touch. When talking to teens about anything, authenticity is about the most important thing you can have. And it’s especially hard to hit the right note when you’re talking to them about booze, drugs & sex. Most often it comes off looking like the effort of hopelessly out-of-touch old people. This one, I thought got the tone quite right. Not over the top, but not underselling it either. The right dose of humor, a good execution, and great casting and acting. Yesterday our Ad of the Day was from Contrapunto BBDO, today it’s another agency in the hyper-creative BBDO network, but exactly on the other side of the world.. Well done, Kiwis!