Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: Bcube
- Location: Milan, Italy
- Client: Campari
- Name: “L’attesa” (“the wait”)
- Why I like it: Wow. This ad is a feast for the senses! It’s rich, like a dark chocolate truffle cake, it’s lascivious without being sexy, it’s titillating without showing too much, it’s clever without showing off, and it’s driven by a fantastically sensual insight: “the expectation of pleasure is itself a pleasure”. It’s wildly colorful, imaginative and baroque…but still feels very modern. I just loved, loved it, and it made me want to try a Campari for the first time…ever. I noticed almost by chance that it was directed by Joel Schumacher, talk about experienced talent behind the camera! This is from a small agency in Milan, and it should get them noticed on the international stage. Well done!