Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: Fred & Farid
- Location: Paris, France
- Client: Martini
- Name: “Luck is an attitude”
- Why I like it: I know, it’s a little crazy that yesterday’s Ad of the Day was for Campari and today’s is for Martini. But I thought this was too entertaining and classy to not share. A little overly long, perhaps, but the dual screen execution was inspired, the music was very atmospheric, and the whole thing has a very retro, young, hip, and Dolce Vita Italian-ness about it this fits perfectly with the brand. Luck is an attitude is a nice summary of what this brand can aspire to stand for, and it’s illustrated very clearly in this double film – which one are you? Which one would you want to be? The choice is clear. Funny enough, this very Italian film is out of France, not Italy. But I think they nailed it! Bravissimo!