Ad of the Day – November 25 (Milan)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Publicis
  • Location: Milan, Italy
  • Client: Nestle Antica Gelateria del Corso
  • Name: “A small Holiday”
  • Translation: Take a small holiday
  • Why I like it: I’m intrigued by the idea of huge things coming in teeny packages. Like a hand-crafted piece of sushi, or the perfect last little bite of a grilled cheese sandwich. This ad for a small iced coffee drink I think captures the essence of vacation-in-a-small-package with a lot of elegance. It’s not only an art direction achievement, it’s about how it elevates the idea at the core: that a little tiny treat can truly contain a mental departure as big as that given to you by a vacation. It caught my eye and made me think. Nicely done! This is another one from Italy, so we’re 3/3 from Europe this week. What other region will show up tomorrow? Ciao, amici!

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