Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: Fred & Farid
- Location: Paris, France
- Client: Schweppes
- Name: “Fruits…well kind of”
- Why I like it: This series of print ads caught my eye because of their over-the-top use of color. Which works nicely if what you want to advertise if a series of exotic fruit flavored Schweppes drinks! Bordering on surreal (the page almost seems juicy, doesn’t it?), yet also with a very mature, sensual appeal. I dug it. Interestingly enough, the part that didn’t work for me is the use of Uma Thurman – what a wasted opportunity given that she’s styled to the point of being almost unrecognizable! They could have used and good-looking blonde. Either way (with Uma or without Uma), these print ads are Monday’s ad of the day, and the second consecutive week with an entry from Fred & Farid!