Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!
- Agency: Ogilvy Cape Town
- Location: Cape Town, South Africa
- Client: SAB (makers of Carling beer)
- Name: “Darling to Carling”
- Why I like it: This 2 minute case study is WELL worth your while. It’s a case study about how thinking harder, being ballsier, and committing to taking things “all the way” can have a huge payoff. Of course, beer is always ripe with creative potential – but between potential and fruition is the thinking and the doing. I won’t say more, just see it for yourself. And then kick yourself because last time your company did a similar sponsorship all you did was some t-shirts and a hospitality tent! Happy Friday, brought to you by the talented folks at Ogilvy Cape Town for our very first South African “Ad of the Day”!