Ad of the Day – December 13 (Vienna)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day!

Today’s pick:

  • Agency: Tribal DDB
  • Location: Vienna, Austria
  • Client: McCafe (McDonald’s)
  • Name: “a.m…p.m”
  • Why I like it: Ah, how I love the simple brilliance of these print ads. If there is a simpler, more bang-on visual encapsulation of what coffee does for us, what it means for us in the morning…well I’d like to see it. These layouts just distill it down to the very essence of what McCafe promises. Superb! Now, nothing is perfect – you know what I would have done to make it even better? I would have flipped the order of the pictures, showing the awake picture on the left and the sleepy on the right…that way the am/pm could also stand for “after McCafe” and “pre McCafe”. (Yes, I know. You’re welcome, DDB!) By the way, this is our very first ad of the day from Austria!
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