Ad of the Day – January 16 (San Francisco)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day! (note: today it’s from the US, but it’s my blog so I can break the rules every now and then, ok?)

Today’s pick:

Why I like it: Ads like this make me giddy. They are exhibit A of the marriage between content and delivery. A David Ogilvy quote applies here: “You cannot bore people into buying your product, you can only interest them in buying it.” This is a great example of fantastic story-telling. And it’s truly fantastic because it’s interesting and very well told…AND, the story is inextricably linked to a core product/brand benefit. In this case Audi Quattro’s prowess in tough weather. This is one of those pieces of communication that, (far from being churned out from a sausage factory) is crafted. You can see the minute, loving attention to detail that went into it. And the result reflects glowingly on the brand, the car, the agency, and those consumers that now even more attracted to the brand. Major, major props.

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