Ad of the Day – January 18 (New York)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day! (note: I’m finding a lot of good stuff from the US, so today and tomorrow we’re going to bend our rule)

Today’s pick:

  • Agency: Being
  • Location: New York, US
  • Client: Wheat Thins
  • Name: “WHheat Thins…”

Why I like it: Whether or not you’re familiar with these characters from the TV show “Family Guy”, this is a really nicely done ad (if you are familiar, it’s even better!). It pairs up nicely with yesterday’s ad in terms of a constant repetition of the product/brand at the core of the ad. And of course, when your product is the very trigger for the gag in the commercial, you’re on the right track. Imagine this commercial without Wheat Thins…that’s right, you can’t. Interestingly, there’s not a single product shot, nothing about the texture, or the flavor, or anything at all. I think this is Kraft’s play for rejuvenating their brand, injecting it with a little hipness, making it top of mind and contemporary. They did this with commitment and “single-mindedness” and it shows in the work. Who knew this product could be hip? Never in a million years. Unless of course you take a change and let your skilled creatives do their thing! In fact, Kraft has continuously surprised me of late in this regard, and it’s no surprise they’re the darlings of the marketing world. Cheers to them.

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