Ad of the Day – January 24 (Rio)

Every morning I scour the web and look at the latest ads (in any medium) from around the non-US world. Then I post for you my Ad of the Day. Some days it will be awesome, some days you might not like it. But it’s the Ad of the Day! (note: I was in trouble today, couldn’t find anything worthy – but then faithful reader Cristina from Miami came to the rescue with this submission. Thanks, Tina!)

Today’s pick:

  • Agency: NBS (no bullshit)
  • Location: Rio de Janeiro, Brazil
  • Client: CCAA (a language school)
  • Name: “Megan Fox”

Why I like it: Is this a Cannes Grand Prix winner? Perhaps not, but let’s be honest here – the use of celebrities really helps generate buzz, and elevates the “viral” potential of a commercial that most people would very otherwise never see or be interested in. I like the very high production values, I like the humor, and I like the fact that Tyson, who is completely “mental”, is a better actor than Fox! But what I like most of all is that all of this is not merely the self-indulgence of “let’s get a celebrity to get us buzz”: The main gag of the commercial (not knowing a language will make you miss out on opportunities in life), is inextricably bound with the benefit being offered by this language center. So…it’s a little over the top, a little out there, but I think it totally works: it catches your attention, it’s decently branded, and it’s reasonably persuasive. Not a bad day’s work from the folks at NBS in Brazil. Parabens, meus amigos!

2 thoughts on “Ad of the Day – January 24 (Rio)

  1. Love this ad although I must admit I may have missed on the puns (due to my non-existent knowledge of portugese).
    In case you’re having troubles finding an ad for tomorrow may I be so bold and share one?
    It may not be the level of standard that you usually feature, but keep in mind that this is done for a very stingy australian non-profit. They still tackle the topic with a bit of fun and it’s quite memorable… Would love to hear your thoughts!

    • Thank you for checking in daily and all of your posts, Christina. Much appreciated!

      Don’t worry about missing some of the puns in the Brazilian commercial – trust me you get 99% of it even without understanding a word they say…

      I love reader submissions, thanks! I like this one, I think the initial gag (the blonde seen from the back) was very well done and fairly original for the category. After that, however, it fizzled for me a little, it felt a little scattered in its message and the production values were so-so. One the same “pet” note, check out recent campaign which I liked quite a bit, made my my ex agency Draftfcb Chicago. I would offer up that it has the conviction to be more creative all the way through, with equally good results. What do you think?

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