Ad of the Day – January 31 (Boulder)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: TDA Boulder
  • Location: Boulder, Colorado
  • Client: 1st Bank
  • Name: “Customer service”

Why I like it: I always love the ballsyness of the “uncomfortable pause”. Shows like The Office have made it a mini-art form which consistently delivers humor and an almost irresistible attraction (the opposite of what one would expect from “boring silence”). I’ve always thought it’s a potential goldmine, yet…it’s a device rarely seen on tv advertising. Why? Well, because it takes guts to “waste” seconds of valuable airtime. And if you’re talking about the Superbowl, well every second of silence is probably worth about 100K(!), so you really need the conviction to stick with it and not start blabbing about your secondary and tertiary benefits! For me, it pays off handsomely. It catches my attention,  it’s well branded, it’s fairly credibly linked to the consumer benefit (customer service)…as far as Superbowl ads go, this is pretty darn good. Good on 1st Bank for rising well above the average Superbowl ad mediocrity, and good on the other Boulder ad agency for making it happen. Let’s see what the reaction is next Monday, I’m expecting big things!

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