Your daily dose of advertising awesomeness from around the world!
Today’s pick:
- Agency: 72andsunny
- Location: San Francisco
- Client: K-Swiss
- Name: “K-Swiss Blades”
Why I like it: I like this because I’m completely powerless against the awesomeness that is this 5 minute Kenny Powers video. Do yourself a favor and watch it. (Kenny Powers is a fictional character from an HBO series, he’s a brash ex-professional baseball player). Of late, he is also the MFCEO (motherfucking CEO!) of K-Swiss. What do you do if you’re K-Swiss and you stand for nothing? If Nike, Adidas and Puma have sucked all the oxygen out of the room, with no chance of letting you in? You need some balls, or said more nicely – courage. Courage to go out and do something that will resonate, that will have a point of view, that will pique interest and get you the most valuable of things: a short window of opportunity into people’s attention, into their consideration. My personal example: I own Nike, Adidas and Puma shoes, you wouldn’t catch me dead even thinking about K-Swiss, it just doesn’t exist for me. But I very much like entertaining, funny, ballsy videos. So I watch this one, and while I do, I open myself up to receiving the well-integrated brand message about the Blades, and they don’t look half bad. It might not work just yet…but at least you’ve got a shot with me now. I respect the brand a little more now. And who knows…maybe if they keep it up? Fantastic work by 72andsunny! Have a look at my post on viral videos and what makes them (or not). You will see that this one nails all the marks, and more. And that’s why I’m sharing it with you now. A brand manager’s wet dream! Click on the link below to see other ads pulled from this same campaign.