Ad of the Day – February 3 (London)

Your daily dose of advertising awesomeness from around the world!


Today’s pick:

  • Agency: BBH London
  • Location: London
  • Client: Axe
  • Name: “Unleash the Chaos”

Why I like it: Wow, very very very nice! Just when you think Axe is starting to become tiresomely formulaic with its “hey nerd, wear this and super models will tear their clothes off for you” fantasy series, they come out with this. With a nice balance between the sexes (dare I say romantic?), but with all of the edge that is expected of the brand. The notion of launching his/hers product is not new, so I love the freshness of the “unless the chaos” core idea. I particularly like the print executions – they are lovely to look at, and they sell the product proposition very well and with originality. (I’m predicting some awards!) But as a special bonus, below is the TV spot, which ads an over-the-top visual drama that is really quite engaging. I have a ton of respect for the folks at BBH London, who keep churning out consistently great work, for completely different types of categories. I’ll raise a pint for you guys this weekend!

PS – Who can tell me where this was shot? I’m guessing Montevideo or BA. Anyone?

2 thoughts on “Ad of the Day – February 3 (London)

    • Thanks, Diego! For me the giveaway was the slope of the hill that you can see above, that’s totally Plaza San Martin. I love it when I can spot good old Buenos Aires in tv advertising from other countries. Sometimes it’s the taxis, sometimes it’s the parks, but you can always tell! (although I’ve confused it with Montevideo a few times before:))

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