Ad of the Day – March 14 (Cape Town)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Foxp2
  • Location: Cape Town
  • Client: Brandhouse Drive Dry initiative (an anti-drunk driving PSA)
  • Name: “Who’s driving you home tonight?”

Why I like it: Because it scares the shit out of me – just as intended. Yesterday we featured a breast cancer awareness ad that got to you via humor and an unexpected twist. And we’ve featured an anti-drunk driving ad from New Zealand that went at it from an authenticity/humor angle. Both work. This one sure does too. Drink and drive, and you’re going to end up with these guys…bad news all around, so you’d better really think twice! The execution is particularly inspired, I think: fantastic sound track, great casting, great photography, great set design – just gives you a miserable feeling all around, which has stopping power and sends a stern message. Good stuff from our friends in Cape Town, be sure to check out the print campaign below, it’s just as good.

    

SPECIAL BONUS for those who read all the way down!

Alert readers will know that the above is the continuation of a campaign…which started with the ad below a year or two ago. It’s fantastic so I had to share…same elements as the above, but even more macabre, threatening, and with an element of surprise. A gem, enjoy.

 

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