Ad of the Day – March 15 (Auckland)

Your daily dose of advertising awesomeness from around the world!


Today’s pick:

  • Agency: Colenso BBDO
  • Location: Auckland
  • Client: Export Dry (beer)
  • Name: “The Wine is over”

Why I like it: This rocks my world. It’s funny as hell, yes. The casting is top-notch: I mean those hairstyles? C’mon, they are awesome! The aesthetics of the film are very washed-out retro-cool. (It actually reminds me very much of the Argentine aesthetic – I feel like in style and tone this ad could totally have come from Argentina, what do you Argie readers think?). The writing and the pacing is really well done. But above all…it’s all based on a really great, new insight: that plenty of men a times feel pressured into giving up beer in favor of wine, yet they long for the old comfort of the brew they truly love. I hadn’t seen this in beer advertising before, and it’s the type of thing that stands out, especially in a field where you’d think there’s not much new to discover! New Zealand might be a small country, but there are a handful of shops doing truly world-class stuff. Fantastic!


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