Your daily dose of advertising awesomeness from around the world!
- Agency: Spec work by Katashnis85
- Location: Vilnius, Lithuania
- Client: Vytautas (mineral water)
- Name: “It’s Earth’s Juice!”
Why I like it: Because it’s bat-shit crazy. As simple as that. Don’t watch it with either your grandma or your 6 year-old daughter in the room. I’m not going to say much, because sheer crazy ball-out awesomeness doesn’t need to be over-analyzed, but I will say this: if you’re a brand that is at the bottom of the pile, competing against giants, with no scale or money to break out of the rut…the only way things will change is if you change the game. If you don’t take a chance, you’ll never break the cycle of being the underdog. These guys are probably not going to overtake Evian tomorrow…but they got someone in China to notice a mineral water brand in Lithuania, and that counts for something. Courage, people…it’s the single most glaring deficiency in a lot of the work we see every single day. What a way to end the week: with our first-ever Ad of the Day from Lithuania! Well done, you crazy bastards!