Ad of the Day – March 21 (Buenos Aires)

Your daily dose of advertising awesomeness from around the world!

  

Today’s pick:

  • Agency: Y&R
  • Location: Buenos Aires
  • Client: Playboytvla.com
  • Name: “Festive Finale, a mega important message from the AMD…”

Why I like it: Let’s just say it’s “spot on” as far as capturing the computer usage habits of the target audience, so the relevance is high, (although you have to be familiar with the Mac operating system to really “get this” fully!) It’s also very well designed, with a very arresting visual that tells a joke in a cheeky manner, while also delivering the key message of the url, if somewhat subtly. But what most caught my eye was how this static print ad seemed to…move. In your brain, this is not a static image, you can see the disappearance of the naughty image. Pretty cool! (I’ve seen moving film ads basically work as static pieces, but it’s very seldom that you see an example of “dynamic” print advertising – here is another). Well done to the guys at Y&R in BA – and yes, I’m just going to assume that it was a bunch of guys that worked on this one!

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