Ad of the Day – March 29 (Charlotte, NC)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BooneOakley
  • Location: Charlotte, North Carolina, USA
  • Client: Bojangles (a fried chicken restaurant chain)
  • Name: “Chicken cops”

Why I like it: This is one of a series of ads that broke this month for a small southern chicken chain in the US. Much like this crazy Vitautas water ad from last week, I love it when small brands have the guts to make a statement and get noticed. It’s so obvious, and in retrospect it’s so less risky than it seems…but humans are risk averse by nature, and that includes marketing directors and their agencies. Too bad. So anytime we see David hurl a rock at Goliath’s eye, we celebrate. I liked everything about Chicken Cops, especially that it seems to be making fun of itself as much as anything. The production values, the 80s buddy movie/Pulp Fiction reference, the acting (are they about to crack up halfway through their line?), the over-the-top ham-handedness, the sudden outburst of mock-violence – it just reels you right in, doesn’t it? More importantly, I thought it connected well with the product benefit and gave it its proper due. Inspired, campaignable, persuasive – really nice work from a small shop in a small city in the US advertising firmament. Well done, my Tar Heel friends!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s