Why I like it: Classy. Different. Arresting. High-brow. Low-brow. Lovingly art designed. Cleverly written. Gets the functional message across about the big sale, yet makes a bigger statement about the brand. I’m a big fan of this work! It shows that there are new ways to think about fashion and retail, beyond the “up to 50% off!” usual. Really nice – congrats to the folks at DDB in London!
Why I like it: What can I say…I hate this ad…in a good way! I mean, I can barely watch it more than one time. But will it be remembered? Sure. Is it communicating something truthful about the product? Sure. In an interesting manner? Absolutely (they found an analogy that brings together sound and flavor…very unusual!) One of the many things I like about this ad is that it’s such a simple idea, yet it rings so true – an easy marker for good advertising. Kudos to the folks at Ogilvy Mumbai for this baby…now may we never speak of it again!;)
Why I like it: There is something to be said for the “WTF School of Creativity”. Skittles and others have mastered it, and there’s no denying that it stops you on your tracks. Of course, the trick is doing it right: you need to make people ask WTF???…and then you have to give them the answer. That’s the key. Without the answer, it’s just like so much of Japanese advertising – a completely surreal puzzle (maybe it’s that I don’t speak Japanese…but I kinda doubt it – that shit is weird!). But with the answer, the payoff is so satisfying. In this case, there’s a huge WTF? paid off by the different flavors message for the gum. Very nice. Well done for our Ogilvy friends in Cape Town, previously featured here for their Carling Black label work. Cheers!
Why I like it: I found it impossible to not be drawn in by this one, in a haunting-yet-ultimately-uplifting way. This ad is a bit of an oddity. The insight/tagline “gets you back to you” is great. Not completely original, but still very nicely worded. But I wonder how they sold this ad to the client, because it’s one of those ads which is 99% execution. I mean, the Fleetwood Mac cover song is just fantastic (music is SO important, sometimes it makes more than half of the impact of an ad…yet it’s so often a final thought in the process…), and the animation has a whimsical quality that fits perfectly and hits all the right notes. On paper this ad isn’t all that much, yet in practice it really just works. It’s very refined and balanced, which is exactly how you’d want to describe your tea:) My guess is that since this is not the first ad in this campaign, they just went for it with the support of a risk friendly client. Nice work, and gutsy work (no demo! no splashing liquid shots!). More of this, please!
Why I like it: Well, I’m very proud of this ad because I worked on it! It’s the first time I post an Ad of the Day that I’m involved with, and I wouldn’t do it if I didn’t think it was well worth sharing. It kind of just speaks for itself. You look at it and think…dammit…why didn’t I think of that?!? It’s a truly iconic and universal image. It instantly conveys the spirit of sharing and friendship that is inside of every Coke bottle. And it’s minimalism at its best – distilled down to two key elements that both happen to be trademarks of Coke (the “dynamic ribbon” and the “contour bottle”). It’s ballsy when agencies and clients dare to express a though so cleanly, without all the extras! But wait…there’s more. There’s a fantastic story about who had the idea for this visual, and how it came to be. You’re already pissed off that you didn’t think of this…what if I told you that the person that came up with the initial idea was a 19-year-old design student? And what if I told you that this design student’s other piece of work was a very viral and equally iconic graphic tribute to Steve Jobs? Well, it’s all true. If you want to read all about it, (and trust me, you should!) check out the AdAge story that just came out today.
I’m proud of this work, and if you want to help me spread the word, I’ll be in your debt:) This is only in Shanghai for now, but I believe that it’s a universal icon, and these are somewhat rare!
Bonus – want to see a flickr stream of live photos of the poster, the Steve Jobs tribute, and a photo of the young designer? Click here.
Why I like it: Although it might seem a bit long to some at 3min 43s, I really enjoyed this lovely blend of art and advertising. When done wrong this “blend” can be self-indulgent and meaningless, but when done right, it’s a beautiful thing. What’s “right”? An interesting story (I felt real chemistry between the two dancers), with a credible and relevant link to the product/brand (jeans that stretch pretty much says it all – the jeans looked fantastic and the performance delivers the promise, doesn’t it?), told well (the execution was very nice – beautiful music, backgrounds, casting, and choreography). It all came together. Really inspired work, for our first Ad of the day from Korea!
Client: Stop the Traffik (public service announcement against women trafficking)
Name: “Girls going wild in red light district”
Why I like it: Last time this agency was featured as an Ad of the Day was back in October, for a lovely little stunt for Carlsberg featuring bikers in a movie theater. Now they’re back with another similar stunt, and it’s worth sharing. I’m a little torn, folks. On the one hand, these types of messages feel a little gratuitous. They’re easy hits on the emotional meter, and most of them are scam ads for organizations that don’t really exist and/or advertise. Plus, I always wonder how much of these stunts is in the acting and how much is spontaneous. So, I’m going into it with a big heap of skepticism. So, after totally being a downer on this idea, let me just say that…they took it and made it different. Interesting to watch and making the point without hitting you over the head with a “guilt-hammer”, and just very well executed. If you’re going to do this kind of thing, this is the way to do it.
Name: “Just one non-original part changes the whole story “
Why I like it: Clever, clever, clever. A delightful little ad, like a puzzle waiting to be solved, with a smile as your reward. Seen backwards, it’s a product benefit, turned into an idea, turned into an analogy, disguised inside of a visual puzzle. Very cool! We’re back from the holiday with a nifty little ad from Sao Paulo. Bem feito!