Ad of the day – May 7 (New York)

Your daily dose of advertising awesomeness from around the world!


Today’s pick:

  • Agency: DDB
  • Location: New York
  • Client: McDonald’s
  • Name: “Forgiveness is never far away”

Why I like it: There is a word for an ad like this, and that word is charming. Love it, because it’s true – all of it. Parents will eventually throw away some of the overflowing crap artwork lying around the house, kids will occasionally find it, a happy meal bribe will often be transacted, and all will be forgotten. A simple, charming slice-of-life observation. Not too much on the branding and linkage to the product, but McDonald’s can afford to do a couple of these every now and then – it’s not like they lack in brand recognition. A special note on the execution: on the one hand, beautiful, warm photography that draws the eye. On the other, the layout is classic “scam ad”…I doubt it given the client and agency…but still:) Great start to the week, and another in a series of great McDonald’s “Ads of the Day”!

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