Ad of the Day – May 25 (San Francisco)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

Why I like it: Just great. I’m helpless in the face of such overwhelming charm! Amazing acting by the girl (her expression as she’s driven off is priceless), great humor, nice insight, just completely enjoyable. It’s an ad that I would perk up to see the second time around, an ad that I would share with others – and for a car ad, that’s pretty rare. Now here is the interesting part: Did you notice that the car is barely there? When it does come in late into the commercial the payoff is credible, it makes sense, it ties together, and they have a very sexy shot of the car driving away, looking all the sleeker because you’re already wired to think it’s some sort of advanced spaceship. But really, the narrative that brings you in doesn’t even feature it. And yet the car/brand payoff is so strong. Think of VW “The Force”…exactly the same principle at play. Now think of a standard car ad with the car making tight turns on a hilly mountainside at dusk…you can’t, because it’s so mediocre that it’s completely forgettable. There’s a lesson to be learned here, isn’t there?

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