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- Agency: BBDO
- Location: Moscow
- Client: Bering Fish
- Name: “Simpler than fishing
Why I like it: We’ve talked a lot about long copy advertising, but these are a sort of “long image” layout! All visual…but it’s something you want to print out and look over carefully in the subway, isn’t it? In that regard, I think it’s a success. Lovely crafted, it draws you in, pays off the product benefit (although frankly the benefit is a little weak), and once you’ve invested so much time…the mind willingly allows the brand to come in and make its sales pitch. They’ve earned it. Very cool, slightly gruesome, definitely different work. Sets of the “Scamocity Scale” a bit…but what the hell, it’s not everyday that you see this type of visual approach, and plus, it’s our very first Ad of the Day from Russia! Congrats to our friends in Moscow!