Ad of the Day – July 3 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: W+K
  • Location: London
  • Client: Lurpak (spreadable butter subsitute)
  • Name: “Rainbow”

Why I like it: “Healthy doesn’t have to be humdrum”, says the VO in this ad for a butter substitute. You know what else doesn’t have to be humdrum? Creativity for motor oil…or enterprise computing software…or diapers…or talcum podwder…or shampoo…or salt…or nail clippers…or garden hoses. My point is – most people would like to be involved with a beer account, or a soft-drink, or luxury brand because they think these are among those “creatively fertile” categories. Fair enough. But the lesson to learn is that creativity can be unearthed anywhere, in anything. In fact, it’s our duty to push for it and seek it out, against all obstacles, no matter what business you’re on. Others have done it, why not you, working away quietly on your retail automotive account? Or your tax preparation account? I have a friend that went to work on the Lurpak business and I thought to myself “meh…”. Shows how little I know. What color, drama, pacing, editing, and immersive universe this little ad weaves. Fantastic ambition for a little product…brought to life on your TV set. Cheers to the folks at W+K London!

PS-  Winner of a Bronze lion at Cannes.

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