Ad of the Day – July 11 (Gothenburg)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: CP+B
  • Location: Gothenburg, Sweden
  • Client: JustDance 3 (video game)
  • Name: “Autodance”
  • Category: Mobile (note: we’re going to go for an all-digital week in “Ad of the Day”!)

Why I like it: So many branded apps get made and then pass by like a ship in the night, to be downloaded only by the employees of the agency and their family members… If I had the formula for how to avoid this I’d be rich, but here are two theories: you need to provide to people the ability to do something useful that they could not have done without your app…OR you need to give people the ability to be entertained in a (new)way that is made possible only by your app. In both cases, you as the brand need to give a lot more than you ask in return. In this example from Sweden, they hit the nail on the head with the entertainment value (tell me you don’t crack a smile once the music starts!)and what’s best: the whole thing is completely linked with the product being sold, yet ithout being pushy. This is the holy grail, and the results speak for themselves!

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