Ad of the Day – August 17 (Paris)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Publicis Conseil
  • Location: Paris
  • Client: Orange (telecom)
  • Name: “Surf as fast as you think”
  • Category: Film

Why I like it: And we end the week with a dose of double-brilliance: What a great example of taking a dull product attribute and making it totally shine. Performance and browser speed on a mobile phone is decidedly non-sexy. But the folks at Conseil amplified it tremendously through a really neat, intriguing creative idea…”surf as fast as you think”. And then they executed the hell out of it and made it 10x better! Funny, visually interesting, on target, suitably brand-linked, and totally effective in dramatizing the brand promise. I just loved it. And why, you ask, did I mention double brilliance? Check out the accompanying ad…and bow your head at the awesomeness of how they came up with this and pulled it off!

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