Your daily dose of advertising awesomeness from around the world!
- Agency: Grey
- Location: Jakarta
- Client: [watch the ad first!] Allianz (insurance)
- Name: “Car thieves”
- Category: Film
Why I like it: It’s best to watch this ad fresh, just like a viewer would at home. If found this one pretty charming: it dramatizes the benefit in a very simple, almost obvious manner – and yet despite the simplicity it manages to surprise. Clear proof that something seemingly as dull as anti-theft insurance programs can be given a fresh spin, if you’re good, if you execute well, and if you have a little good luck along the way. One can never have enough “clever simplicity in advertising”. We’re happy to end the week with our first-ever Ad of the Day from Indonesia!