Ad of the Day – September 7 (Jakarta)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Grey
  • Location: Jakarta
  • Client: [watch the ad first!]      Allianz (insurance)
  • Name: “Car thieves”
  • Category: Film

Why I like it: It’s best to watch this ad fresh, just like a viewer would at home. If found this one pretty charming: it dramatizes the benefit in a very simple, almost obvious manner – and yet despite the simplicity it manages to surprise. Clear proof that something seemingly as dull as anti-theft insurance programs can be given a fresh spin, if you’re good, if you execute well, and if you have a little good luck along the way. One can never have enough “clever simplicity in advertising”. We’re happy to end the week with our first-ever Ad of the Day from Indonesia!

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2 thoughts on “Ad of the Day – September 7 (Jakarta)

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