Ad of the Day – September 11 (Dublin)

Your daily dose of advertising awesomeness from around the world!

Click here to be linked to the case study video…sorry, I can’t get it to post directly.

Today’s pick:

  • Agency: Publicis
  • Location: Dublin
  • Client: Murphy’s Irish Stout
  • Name: “When it rains, it pours.”
  • Category: Mobile app. web video. Promotion.

Why I like it: I love everything about this case study! Let me list the ways: It’s faithful to the brand’s truly Irish character and subtly appeals to this national bond. It takes a direct-yet-subtly-humorous dig at the competition’s lack of local insight by taking the exact opposite approach, the app is simple to use and promises something (free pint!) with undisputable consumer appeal, the geo-location feature gets the pubs involved as active participants… Just fantastic. From web video, to the phone in your hand to you being at a pub having a free Guiness, and then likely paying for another one. Everybody wins! We all know that stuff like this: outwardly simple, tight, timely, on-brand…is really hard to pull off. So it’s always inspiring when you see how it can be done, and it can be done well. A toast to the folks at Publicis Dublin for this one, the first-ever Ad of the Day from Ireland!

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