Ad of the Day – September 25 (Taipei)

Your daily dose of advertising awesomeness from around the world! Sorry for the unintended break last week. Ad of the Day is back!

Today’s pick: DON’T LOOK AT THE TITLE OF THE VIDEO-CLIP ABOVE! WATCH THE AD FIRST  BEFORE READING ANYTHING!

  • Agency: Leo Burnett
  • Location: Taipei, Taiwan
  • Client: McDonald’s
  • Name: “Bruce”
  • Category: Film

Why I like it: Come on now, this is hilarious:) It’s the advertising equivalent of someone slipping on a banana peel, or a video of a skateboarder crash-landing on his crotch. This is a joke right out of a 7-year-old at recess, yet it’s amazing how well it holds up once taken to the “big leagues”. It’s so…silly…but it gets at the heart of a certain type of funny: mixing the unexpected with the obvious in a delightfully fresh way. I also marvel at its simplicity. We were talking about this at the office last week, how hard it can be to just be simple enough, especially in today’s world of over-think and razor-thin margins of error. Yet…every once in a while you come across one of these ideas, and you need to pounce on them. The folks at LB Taiwan sure did, to their credit (first Ad of the Day ever from Taiwan!). And they produced it expertly, with atmospherics, suspense, cultural resonance, and expert timing. Really well done, with a smile. I’m lovin’ it!

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