Ad of the Day – October 12 (Vienna)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Agency 4e7
  • Location: Vienna
  • Client: Sony Walkman
  • Name: “Library”
  • Category: Film

Why I like it: I like it because it rocks my Friday morning and gets me in the mood for the weekend! We’ve said a few times before that if you can’t be completely original, you can still be extremely successful by taking something that’s known, and putting a different, unique spin on it. let’s look at this ad – Typical setting? check. Appropriately multi-racial cast? check. Theme of youth rebellion against authority/rules? check. Mild sex appeal? check. Badass dubstep track and dance moves? double-check. So far, nice but safe: you’ve seen this type of ad before. Now…the “silent” scenes, which instantly make the whole thing a little self-mocking, a little ridiculous and self-indulgent, but knowingly so? Whoa. Awesome. Those silent scenes make all the difference, and turn this from a typical ad to something worth sharing, straight out of Vienna. Have a rocking weekend, everyone.

PS – If you didn’t know what a Sony Walkman was…shame on you:) Back in ancient history, before iPods, there was a time when music used to come in these cartridges called “cassettes”, and the walkman was the first time you could take your music on the go. I saved up and bought the very first model, (I was 10) and I remember it with such fondness…

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