Ad of the Day – October 15 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: Team One
  • Location: Los Angeles
  • Client: Lexus
  • Name: “A Stunning Feat”
  • Category: Print/Digital

Why I like it: “I guess now we’ve seen it all”. That’s what I thought last time I saw a print ad that leveraged the print/iPad cross-over in an interesting way. From printed code that leads to electronic content, to one where you flip the electronic page as if it were paper, this approach has been done in so many ways that I figured we were about done. And then this one blew my mind. First because it gave me that sense of “damn, why didn’t anyone think of this before…it’s so obvious!”. But mainly because it just looks awesome, it stretches the boundaries of the print medium from static content to video/audio in a unique way, and to great effect in garnering attention to the car. Yes, it’s a bit more about the technique itself than the car or its message, but consumers do reward complete originality – your mental barriers drop, and you take in the message, almost as payment for the entertainment. Cynics may sneer at something like this and call it “niche”, or demand to know how many cars it sells – but it’s important to push the boundaries, that’s how new things come about and later become mainstream. Now we can finally rest easy, because we know we’ve pretty much seen it all. Or have we?

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