Ad of the Day – October 31 (London)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: BBH
  • Location: London
  • Client: Bailey’s
  • Name: “Cream with spirit”
  • Category: Film

Why I like it: “A lovely little feast for the senses”. Bailey’s lovers might describe the product in this way, but it’s what I felt while watching the ad. It’s like a one-minute party for the eyes, ears and mind, leaving you with a smile on your face and the name Bailey’s on your brand. Very nice! Let’s list the ways: An inspired execution that more than makes up for a fairly vague idea/tagline. A fantastic opening visual of the ice breaking through the surface, which hooks you right from the start…and this is amplified tenfold by the music track which is oh-so-right for this ad. A lovely closing visual linking us back to “real” world. And even quirky little touches throughout that kept you wondering (did anyone notice the dancer with the tattoo on her upper back? that must have been on purpose – perhaps they were trying to portray “real” women instead of professional dancers?) Very nice indeed. I wonder if they passed quantitative testing on this (they probably didn’t!). Folks, take note – there is a place for “art” and “risk taking” in advertising. Every now and then let’s hand the reigns over to someone really, truly talented, and let them fly freely to see where they get us. Rationality, clarity and discipline are a must…but without a touch of risky, artsy whimsy every now and then, the advertising world would be a very monotonous place filled exclusively with side-by-side demos, whiter fabrics and “reasons to believe”:)


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