Ad of the Day – November 2 (Austin, TX)

Your daily dose of advertising awesomeness from around the world!



Today’s pick:

  • Agency: McGarrah Jessee
  • Location: Austin, TX
  • Client: Shiner Bock (beer)
  • Name: “Living room”
  • Category: Print

Why I like it: This ad is like a warm summer breeze, like petting your childhood dog, like walking barefoot in the grass. It succeeds at conveying a real-ness, an authenticity that at times feels lost in our over-produced world. It really appealed to me, took me back to a simpler time. I expect that this insight will have impact, if only because it’s so different. Is it an accident that this comes from a small local ad agency in Texas? Probably not. One interesting note is that such simplicity actually takes a lot of detailed thinking and production. Not unlike a stage actor that needs a lot of make-up just to appear real, these down-and-homey print ads are expertly art directed to appear like they come from a scrapbook in your mind. Nicely done!

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