Ad of the Day – November 30 (Oslo)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: SMFB
  • Location: Oslo
  • Client: Geox Amphibiox (a line of shoes)
  • Name: “Tested in the rainiest place”
  • Category: Web content

Why I like it: This interactive website gives you a first-person-view look at the rainiest place on earth (it’s in India!), and it introduces you to a couple of “testers” for this line of shoes, allowing you to watch some clips about their experience in this part of the world. The whole experience is pretty immersive, features interesting stories, and is very well art directed (there is a lot of beauty – not only in the landscapes, but even in the simple design of the page). Best of all, the product story is integrated in a way that is credible and as informative as you want it to be…without being disruptive. In other words, it’s done right. This example and the Nivea work from last week show that, if you’re looking for engagement, the bar is set pretty high these days. Long gone are the days when you could get by with a simple web site – today that is merely the entry point, or the gate to e-commerce. For branded engagement on a web site consumers are demanding much, much more. And that’s a good thing. Nice work out of Norway to close out the week!

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