Ad of the Day – December 7 (Dubai)

Your daily dose of advertising awesomeness from around the world!

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Today’s pick:

  • Agency: Y&R
  • Location: Dubai
  • Client: Land Rover
  • Name: “Monologue”
  • Category: Print, OOH

Why I like it: I missed this one when it first came out, but I wanted to share it with you because it’s somewhat of an oddity, and delightfully so. Most print ads are inevitably skewed to one side of the copy/art spectrum. You have ads that catch the eye and tell the story with a fantastic visual, and efforts are then made to minimize copy so nothing gets in the way. Conversely, you have copy-heavy ads rich in verbal storytelling, and these normally have a spartan, clean layout…so that nothing gets in the way. In this campaign I find the art direction really inspired…very clean, quite original, and helping to initiate the narrative while drawing the eye to the copy nestled in the middle. And that copy, is…a joy. Rich, opinionated, expertly paced, with a cheeky, highbrow sensibility. Not enough talk of the car? Perhaps. But as part of a larger communication strategy to high-end consumers, these ads are lovely little gems.

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