Ad of the Day – January 30 (Los Angeles)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency:Conill
  • Location: Los Angeles
  • Client: Argentina New Cinema Film Festival
  • Name: “Stakeout”
  • Category: Film

Why I like it: The humorous gag has always been prevalent in advertising, but quite often these days it’s used a “surprise!” reveal at the very end – your brain connects the dots, you smile, and then the ad is quickly over while you still have the “taste” of it in your mouth. This one feels a little different, because the reveal comes early…and then they continue to play out the gag with full gusto, giving us plenty more time to enjoy and smile knowingly as they squeeze the joke for it for all it’s worth. Throw in little executional flourishes and a very clever/insightful/humorous tagline, and this becomes a clip that is well-worth sharing.

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