Ad of the Day – March 12 (Beijing)

Your daily dose of advertising awesomeness from around the world!

(Click images to enlarge)tiger_aotw

rhino_aotw dodo_aotw

Today’s pick:

  • Agency: Linksus
  • Location: Beijing
  • Client: World Wildlife Fund
  • Name: “Last Words”
  • Category: Print

Why I like it: It’s a cold, cynical world out there, especially at this time of the year. You might be immune by now at the proliferation of well-meaning appeals to curb disease, save animals, protect the environment, stop drunk driving, curb texting-while-driving, prevent abuse, etc. You might be surprised at the vast global “media budgets” seemingly commanded by Lego, Scrabble, Pictionary, Mattel, Amnesty International, PETA, WWF, and a few other ubiquitous brands. You may be puzzled at the exquisite English copywriting in ads from countries where English is not the main language…Stop it. Let’s set this all of aside for a moment, and appreciate what makes the above ads beautiful: The idea is fresh. The art direction is textured, vintage, and almost nostalgic, like an old Hemingway paperback, or the adventure journal of a 19th century explorer. And the copy is simply…elegant. Evocative, nuanced…just a joy to savor slowly. A print ad that has an important message, presented in a manner which is a joy to look at, and written in a way that is absorbing and powerful. Sure, it’s ok to be cynical. But don’t let that cloud your enjoyment of ads such as these.

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