Ad of the Day – March 26 (Milan)

Your daily dose of advertising awesomeness from around the world!

Today’s pick:

  • Agency: DLV BBDO
  • Location: Milan
  • Client: La Cucina Italiana (cooking magazine)
  • Name: “Where there is love, any match can work”
  • Category: Film

Why I like it: Ahhh, the power of storytelling. Turning even the most mundane topics into something with tension, with personality and with human interest. Ideally you look for the perfect balance between storytelling and execution (a great story…well told!) You can definitely get away with an ok story, wonderfully executed. What isn’t as common these days is to see a middle-of-the-road execution buoyed by a gripping story. This ad is like a mini 30 second play…and yet in such a short time it manages to capture the attention. And when the reveal comes, it’s a bit jarring, so unexpected, yet somehow just credible enough. This one is a bit different from every other ad that you see out there, and deliciously so.

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